The partnership with Myntra, it claims, is set to enhance its reach nationally, especially in tier 2 and 3 cities and towns across the country. In order to achieve this, we have partnered with Myntra that will enable us reach far and wide,” Vijay Deverakonda said at the launch.ĭeverakonda initially launched the apparel brand through the ‘Rowdy’ app. I believe this attitude is now entrenched in a majority of the youth in this nation and would like to aid them with the right fashion sense that further enhances their spirit. “Rowdy Wear is clearly an extension of my personality, it brings with it the attitude to express who you really are and questions conventional thoughts and processes with comfort, in street style. He is a budding actor but still going out of his way to help people. The brand’s streetwear range includes shirts, tees, sweatshirts, kurtas, jackets, hoodies, joggers, sneakers, caps, belts and more, at a price range of Rs 790- Rs 1990. On at 8:48 PM, Daaarling said: I posted this comment in one of the post 'Keep your jealousy aside and support someone who is trying to help the needy. The brand, which offers contemporary street fashion, is mainly targeting students and the younger generation.
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